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April Luncheon: Feel Confident Naked: How to Use the Power of Transparency on Social Channels to Build Brand Loyalty and Avoid Crisis

April 16 @ 11:30 am - 1:00 pm

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Register Online

Register Online 
BMA Members: $30.00
Non-members: $45.00

Register at Luncheon 
BMA Members: $40.00
Non-members: $55.00

Contact info@bmahouston.com

Feel Confident Naked: How to Use the Power of Transparency on Social Channels to Build Brand Loyalty and Avoid Crisis
Social media is both terrifying and thrilling. It’s a chance to shine or fail in spectacular form in front of billions around the world – and whatever is published will be on permanent record forever! Exposure of that magnitude can feel so overwhelming that we decide it’s too risky a medium to engage on or we assign it to someone who knows “new” technology. But are either of those options the right one to protect your company’s reputation, add value, move strategy forward, or represent the brand? Complete transparency on social media can be the best or worst thing to your company brand, but empowered with the right knowledge and skills you can (and should) influence the outcome.

About the Speaker


Lisa Adams
Corporate Web and Digital Media Manager, FMC Technologies

In command of FMC Technologies’ digital channels, Lisa Adams is responsible for the content, functionality, and strategy of the corporate website, social media, and intranet. She leads digital marketing and campaign integration strategy, execution, and analysis for the company and works with all business segments and functions to meet their campaign goals. Fifteen years ago Lisa graduated from Southern Methodist University with a bachelor’s degree in Journalism and a plan to improve communications wherever she went. Since then, she’s led communications specifically related to: crisis, media relations, community relations, publications, and employee engagement.


April 16
11:30 am - 1:00 pm


Lakeside Country Club
100 Wilcrest Drive, Houston, TX 77042 United States
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