BMA Webinar

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Tuesday, February 16	How Much Risk is in Your Marketing Plan?
Where:	Online
When:	10:00 am CST
Details:	In a time of heightened sensitivity to marketing efficiency, significant effort is being placed on ensuring that marketing dollars are positioned to achieve the very best returns. With fewer dollars to spend, there is lower margin for error. Yet time and again the best-laid plans are derailed by unforeseen or under-estimated forces that ravage the expected return and destroy professional reputations. From weather to channel disruption; from financial gaffs to competitive surprises, unmanaged and unmitigated risks are what saps the payback from otherwise successful market efforts, and makes brilliant marketers look like fools. Presented by Pat LaPointe, Managing Partner at MarketingNPV, this BMA web seminar will look at the most common types of risks that affect marketing programs, and offers a framework for identifying and managing the risks in your marketing plans/programs. - What are the risk factors posing the most danger to your marketing plans? - What strategies do you have for managing or mitigating those risks? - How do you consider risk when deciding which programs or strategies to pursue? - What are the best ways to communicate risks to others in the organization. About the Presenters: Pat LaPointe is the Managing Partner at MarketingNPV, a highly specialized consulting firm that builds marketing dashboards, marketing ROI/analytical frameworks, and brand scorecards that measure the creation of economic and strategic value for both the short and long term. Pat directs the development of client solutions for CMOs in the areas of marketing measurement processes, tools, and skills to determine the financial return from marketing investments. His book Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments is a pioneering work on the topic of marketing dashboard development.
Cost:	BMA Members - No Charge Non-members - $99.00
	Reserve your slot in the web seminar today! After registering, a receipt page will open. On this page, click the link asking you to reserve your slot to complete the reservation process.
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