The opportunity to build a new company brand doesn't come along very often. While this is a welcomed challenge for any skilled marketing leader, building a new brand during the height of a global economic recession is not for the faint hearted. Ply Gem came onto the scene in the global building products industry and began building a new company brand in 2008 while integrating eight building products businesses into a single operating company. The journey thus far has resulted in amazing success during what is arguably the toughest economic environment since the Great Depression. Ply Gem has quickly caused those inside and outside the construction industry to take notice – there is a new brand in town!
D. Keith Pigues, Senior Vice President and Chief Marketing Officer of Ply Gem, will share this exciting story and what it means for successful and cost-effective B2B brand building in any environment. Some of the key take-aways for marketers and other business leaders, include:
Using customer research and competitive analysis to shape a winning strategy
Developing and positioning new products to drive organic sales growth
Partnering and aligning with the sales organization to capture market share gains in a down market
Using cost effective marketing to create brand awareness, generate leads and deliver measurable sales results
Leading transformation, managing rapid change and motivating teams during tough times
Building a winning team of marketing partners to fuel your success
Please join us for this exciting story that is happening real-time and take-away some ideas that you can implement in your business right away.
Speaker:
D. Keith Pigues, Senior Vice President, Chief Marketing Officer, Ply Gem
Industries, Inc.
Keith Pigues is a
leader, trusted advisor and team player with a proven record of driving business
success through organizational change and strategic transformation in a range
of global companies and industries, including: information technology,
healthcare, agriculture biotechnology and life sciences, automotive components
manufacturing and information services, commercial printing, and construction
and building products.
Since 2007, Keith has served as corporate Senior Vice President, Chief
Marketing Officer, corporate officer and member of the executive committee for
Ply Gem, Inc. in Cary, NC. Prior to his role at Ply Gem, he was Vice
President of Marketing for CEMEX S.A. - U.S. Operations in Houston, TX, where
he led all branding, marketing, and new market development for the $9 billion
U.S. operations of the world's largest building materials company.
In his current role at Ply Gem, he is responsible for corporate branding,
marketing, corporate strategy, national homebuilder market development and
international expansion for this provider of leading building products brands.
He also leads the corporation's environmental sustainability initiative
and the corporate marketing council.
He is a member of the board of
trustees for The Montessori School of Raleigh, former Chairman of the Board of
Drectors for the Business Marketing Association International (2007-08), former
member of the board of trustees for the Executive Service Corps - Houston, and
a member of the Executive Leadership Council (ELC) and National Association of
Corporate Directors (NACD). In 2007, he received the Frost & Sullivan
Marketing Lifetime Achievement Award and was recognized by B2B Magazine as one
of the leading senior marketing practitioners and a member of Who's Who in
B-to-B.
