March Luncheon: Thursday, March 20
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|Thursday, March 20
||Commercializing Technology in the Oil and Gas Industry|
|Where:||Maggiano's Little Italy (2019 Post Oak Blvd., Houston, 77056)|
|When:||11:30 a.m. – Networking
Noon to 1:00 p.m. – Presentation and Lunch
Commercializing Technology in the Oil and Gas Industry
BMA Houston members will discover a world beyond marketing communications at the March 20th meeting. Thomas Roesner, Global Drilling Marketing Manager for GE Oil & Gas, will discuss the art and science of "Commercializing Technology in the oil and gas industry." Roesner will discuss what commercialization is all about: starting with macro-environmental factors that spawn an idea, all the way to product launch and lifecycle management.
In between, he will cover ways to develop the financial justification and organizational engagement strategies as well as product development and testing objectives, "Successful products require a commercialization plan, and the plan has to make sense," Roesner says, "because if it does not make sense, then it will not make dollars.” Roesner will share research techniques to confirm and quantify the market potential, and ways to effectively communicate progress and share best practices.
Thomas Roesner has a Master of Science degree in Technology Commercialization from the University of Texas and has commercialized oilfield equipment for Schlumberger, Weatherford, National Oilwell Varco, TESCO Corporation and GE Oil & Gas.About the Speaker
Thomas Roesner has been serving the oil and gas industry for over 19 years and is the Global Drilling Marketing Manager and Commercialization Leader for GE Oil & Gas.
Thomas began his career working in the field with Schlumberger as a Wireline Field Engineer. He moved onto develop new technologies as a Research and Development Engineer with Weatherford, and has served in Product Line Management and Marketing roles with National Oilwell Varco and TESCO Corporation.
Thomas has a Bachelor of Science in Mechanical Engineering from Texas A&M University and a Master of Science in Technology Commercialization from the University of Texas, as well as, multiple United States patents and industry awards for engineering and marketing excellence.
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