April Luncheon: Thursday, April 17

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Thursday, April 17
Successful B2B Social Media Strategies
Where: Hilton Westchase (9999 Westheimer Rd, Houston, TX 77042)
When: 11:30 a.m. – Networking
Noon to 1:00 p.m. – Presentation and Lunch
Register Now

Register Online
   BMA Members: $30.00
   Non-members: $45.00

Register at Luncheon
   BMA Members: $40.00
   Non-members: $55.00 


Did you think Social was just for B2C companies? Think again! During this session we will hear about how Caterpillar, an industry leading B2B company, has developed and implemented social strategies that drive results. Learn how to get started, get buy-in throughout the enterprise, train and educate your employees, and get connected socially to business goals and results.

Kevin Espinosa was one of the most highly rated speakers at last year’s BMA Annual Conference in Chicago, and we are thrilled to have him bring his social media message to Houston.  This will be a meeting well worth your time and attention.

About the Speaker                                                                           

Kevin Espinosa

Kevin Espinosa                                                         
Social Media Manager, Caterpillar

Kevin Espinosa is a graduate of Bradley University and has held many positions at Caterpillar Inc such as Lab Engineer testing product components, Dealer Service Operations to improve their day to day operations, Project Leader in Software development, Dealer Account Manager for dealer business systems, 6 Sigma Black Belt, CRM Analyst developing contact center best practices and processes, and Web Service Manager responsible for cat.com, eBusiness Platform Manager responsible for developing the marketing platforms, and now Social Media Manager.

He has experience in Dealer Service Operations, Customer Relationship Management, Call Center Operations, Multi-channel Marketing, SEO/SEM, and Social Media. As mentioned, Kevin is currently the Social Media Manager responsible for developing a comprehe
nsive strategy, organization, supporting platforms, and processes for Caterpillar.

  Questions? Contact info@bmahouston.com