April Luncheon: Thursday, April 17
|Share this event with a colleague|
|Thursday, April 17
||Successful B2B Social Media Strategies
|Where:||Hilton Westchase (9999 Westheimer Rd, Houston, TX 77042)|
|When:||11:30 a.m. – Networking
Noon to 1:00 p.m. – Presentation and Lunch
Did you think Social was just for B2C companies? Think again! During this session we will hear about how Caterpillar, an industry leading B2B company, has developed and implemented social strategies that drive results. Learn how to get started, get buy-in throughout the enterprise, train and educate your employees, and get connected socially to business goals and results.
Kevin Espinosa was one of the most highly rated speakers at last year’s BMA Annual Conference in Chicago, and we are thrilled to have him bring his social media message to Houston. This will be a meeting well worth your time and attention.
About the Speaker
Kevin Espinosa is
a graduate of Bradley University and has held many positions at Caterpillar Inc
such as Lab Engineer testing product components, Dealer Service Operations to
improve their day to day operations, Project Leader in Software development, Dealer
Account Manager for dealer business systems, 6 Sigma Black Belt, CRM Analyst
developing contact center best practices and processes, and Web Service Manager
responsible for cat.com, eBusiness Platform Manager responsible for developing
the marketing platforms, and now Social Media Manager.
|Questions? Contact firstname.lastname@example.org|