2010 BMA Houston Events
Jeff Hayzlett, The Mirror Test: Is your Business Really Breathing?
Thursday, August 19, 2010 Courtyard on St James Place, 11:00 am - 1:00 pm
Change Agent, Thought Leader, and sometimes Cowboy. He is a Social Media and Marketing Expert and Kodak's former Chief Marketing Officer.
- Author, "The Mirror Test"
- Former Chief Marketing Officer & Vice President, Eastman Kodak Company
- Social Media and Marketing Expert
- Past chairman of Business Marketing Association (BMA) National Chapter board
Hayzlett has been called a lot of things, most of them good. He has been described as a "CMO [chief marketing officer] on steroids," who parlayed what he learned running his own businesses into his position as Kodak's CMO, where he helped revitalize one of the world's iconic brands. Forbes magazine anointed him the "Celebrity CMO," because of his countless media appearances, including on Donald Trump's Celebrity Apprentice. And Advertising Age calls him "a new style of CMO," especially for his social media skills that made him one of the top ten C-level executive Twitterers in the world.
For more about Jeff, go to hayzlett.com, Twitter, Facebook or LinkedIn
Marketing in the Oilfield
Wednesday, August 18, 2010
http://www.gulfpub.com/product.asp?PositionID=1156012&ProductID=11188
Online Marketing Summit
July 23, 2010
The Online Marketing Summit 23-City Tour and Virtual Summit stopped in Houston on July 23. Topics that were covered included best practices in Social Media, Search, Email, Analytics and more in a sales-free environment. A Virtual Summit was also offered for free. BMA Houston Members saved 20% on the registration fee.BMA National Conference: Engage
June 2-4, 2010
“Engage” showcased innovative ways b-to-b marketers are deploying traditional and non-traditional thinking and programs to better engage employees, channel partners, customers and other demand drivers in order to generate brand, sales and profit recovery as customer budgets come back and the “Great Recession" recedes. BMA recruited 65 presenters (keynoters and breakout session moderators and panelists)—virtually all very senior corporate marketers from companies across the U.S. The conference kicked off with a keynote address by Beth Comstock, chief marketing officer of GE, and ended with an address on real-time marketing by David Meerman Scott, last year’s #1-rated speaker. Visit www.marketing.org for more details.The conference was held in Chicago, IL, at the Swissotel.
May Luncheon: Business as Usual? Crisis, reputation and marketing in the new energy world.
Thursday, May 20, 2010
Pierpont Communications experts Terry Hemeyer and Phil Morabito covered their multi-year experience in crisis communications, reputation management and marketing to demonstrate how successful companies operate in today's changing business environment. The pair discussed how corporations navigate crisis....right and wrong, how businesses should build and maintain a reputation and what marketing tactics should be used to enhance a company's image.This Luncheon was held at the HESS Club, 11:30 am - 1:00 pm
April Luncheon: Selling People - Best Practices in Professional Services Marketing
Thursday, April 15, 2010
Priscilla Plumb is Chief Marketing Officer for UHY Advisors TX, LLC tax and business consultants. Prior to joining UHY she held various executive positions at Hewlett-Packard Company, including Director, Corporate Marketing Global Social Investment and Director, Government and Public Affairs for the Americas Region. She also served as Director of Administration and Chief of Staff for the General Counsel of Compaq Computer Corporation. Priscilla received her BS from UT Austin and her MBA from Rice University.This Luncheon was held at the Courtyard on St. James, 11:30 am - 1:00 pm
April Special Event: GOOGLE Presents Rules for B2B Marketing in a Digital World
Thursday, April 22, 2010
The Internet has fundamentally changed how we do business as B2B marketers. John Kelley, Sector Lead at Google, will talk about today's trends and innovations in digital marketing and their implications for B2B. He will address such key questions as, How is the internet changing businesses? How are business decision makers spending their time online, and how can I reach them effectively? What is Google's point of view on the future of digital marketing?View the GOOGLE presentation here.
This event was held at the Omni Hotel Westside, 11:00 am - 1:00 pm
March Luncheon: From 0 to 60: Building the Ply Gem Brand. Leading Transformation. Navigating the Recessionary Terrain.
Thursday, March 18, 2010
The opportunity to build a new company brand doesn't come along very often. While this is a welcomed challenge for any skilled marketing leader, building a new brand during the height of a global economic recession is not for the faint hearted. Ply Gem came onto the scene in the global building products industry and began building a new company brand in 2008 while integrating eight building products businesses into a single operating company. The journey thus far has resulted in amazing success during what is arguably the toughest economic environment since the Great Depression. Ply Gem has quickly caused those inside and outside the construction industry to take notice – there is a new brand in town!D. Keith Pigues, Senior Vice President and Chief Marketing Officer of Ply Gem, will share this exciting story and what it means for successful and cost-effective B2B brand building in any environment. Some of the key take-aways for marketers and other business leaders, include:
• Using customer research and competitive analysis to shape a winning strategy
• Developing and positioning new products to drive organic sales growth
• Partnering and aligning with the sales organization to capture market share gains in a down market
• Using cost effective marketing to create brand awareness, generate leads and deliver measurable sales results
• Leading transformation, managing rapid change and motivating teams during tough times
• Building a winning team of marketing partners to fuel your success
Speaker: D. Keith Pigues, Senior Vice President, Chief Marketing Officer, Ply Gem Industries, Inc. Keith Pigues is a leader, trusted advisor and team player with a proven record of driving business success through organizational change and strategic transformation in a range of global companies and industries, including: information technology, healthcare, agriculture biotechnology and life sciences, automotive components manufacturing and information services, commercial printing, and construction and building products.
Since 2007, Keith has served as corporate Senior Vice President, Chief Marketing Officer, corporate officer and member of the executive committee for Ply Gem, Inc. in Cary, NC. Prior to his role at Ply Gem, he was Vice President of Marketing for CEMEX S.A. - U.S. Operations in Houston, TX, where he led all branding, marketing, and new market development for the $9 billion U.S. operations of the world's largest building materials company.
In his current role at Ply Gem, he is responsible for corporate branding, marketing, corporate strategy, national homebuilder market development and international expansion for this provider of leading building products brands. He also leads the corporation's environmental sustainability initiative and the corporate marketing council.
He is a member of the board of trustees for The Montessori School of Raleigh, former Chairman of the Board of Drectors for the Business Marketing Association International (2007-08), former member of the board of trustees for the Executive Service Corps - Houston, and a member of the Executive Leadership Council (ELC) and National Association of Corporate Directors (NACD). In 2007, he received the Frost & Sullivan Marketing Lifetime Achievement Award and was recognized by B2B Magazine as one of the leading senior marketing practitioners and a member of Who's Who in B-to-B.
HiMA Luncheon, sponsored by BMA Houston
Wednesday, March 3, 2010
BMA Houston sponsored the Houston IMA's "A Digital...A Brand...A Marketing Transformation" luncheon at the Intercontinental Hotel. Jeff Hayzlett, past chairman of the board of directors of the BMA national chapter and current CMO for Eastman Kodak Company, spoke about how Kodak successfully transformed itself into an innovative leader in digital imaging.Forbes Magazine calls him the Celebrity CMO. Advertising Age says "A new style of CMO has arrived." He's been described as a chief marketing officer on steroids. Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company, is equally at home in the boardroom and on the Internet. He tweets regularly; in fact, he's one of the top ten C-level executive twitterers in the world. When he's not online, Jeff runs Kodak's Marketing, Brand Management, Market Development, Public Relations and Public Affairs.
Attendees learned what it takes to succeed in the digital age, with a particular focus on how companies can utilize marketing - particularly social media - to build closer relationships with customers, build their brand and create innovative products, and deliver tangible return from their marketing investment.
About the Speaker: Jeffrey Hayzlett serves as the Chief Marketing Officer and Vice President, Eastman Kodak Company, As CMO, Mr. Hayzlett is responsible for the company's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He leads the company's efforts for Strategy and Planning, Marketing Programs, Marketing Operations, Brand Development, Business Development, and Corporate Sponsorships. He is also responsible for the company's Corporate Communications, PR and Public Affairs organizations. Read more about Hayzlett here.
Follow Jeff on Twitter
About HiMA
February Luncheon: Successful B2B Sports Marketing with the Houston Rockets
Thursday, February 18, 2010
The Houston Rockets hosted this BMA luncheon at the Toyota Center for a dynamic presentation on the business & marketing efforts of the team. When 70% of season ticket holders are businesses, B2B marketing and communications are key to the financial success of the team. Seliece Fulweber will present on the business communications programs of the team and what B2B efforts have made the Rockets so successful..jpg)
Seliece Fulweber begins her fourth season as Vice President of Ticket Sales & Business Communications for the Houston Rockets and Toyota Center. Fulweber oversees marketing and sales integration and the development of creative sales strategies, service practices for customer retention, and new business generation. She serves as a spokesperson for the organization and oversees the corporate communications and community relations departments. She is also a member of the Senior Management Team.Fulweber came to the Rockets with over twenty years experience in sales and marketing. She served as Senior Vice President of Marketing for the Greater Houston Convention and Visitors Bureau, leading the strategic direction of the organization’s sales, marketing, communications, and tourism departments, Film Commission, International Protocol Alliance, and the Houston Image Group. She directed strategic sales and marketing campaigns for The Redstone Companies for ten years in Houston, overseeing efforts for The Houstonian Hotel, Club, & Spa, Redstone Golf Management, Redstone Bank, and various other hospitality, golf, spa, wealth management, and real estate ventures. She also directed corporate and membership sales campaigns to maximize Redstone’s involvement with the Shell Houston Open and successfully created the high-end sales approach and membership structure for Shadow Hawk Golf Club in Houston.
BMA National Webinar: How Much Risk is in Your Marketing Plan?
Tuesday, February 16, 2010
In a time of heightened sensitivity to marketing efficiency, significant effort is being placed on ensuring that marketing dollars are positioned to achieve the very best returns.
With fewer dollars to spend, there is lower margin for error. Yet time and again the best-laid plans are derailed by unforeseen or under-estimated forces that ravage the expected return and destroy professional reputations. From weather to channel disruption; from financial gaffs to competitive surprises, unmanaged and unmitigated risks are what saps the payback from otherwise successful market efforts, and makes brilliant marketers look like fools.
Presented by Pat LaPointe, Managing Partner at MarketingNPV, this BMA web seminar took a look at the most common types of risks that affect marketing programs, and offered a framework for identifying and managing the risks in your marketing plans/programs.
- What are the risk factors posing the most danger to your marketing plans?
- What strategies do you have for managing or mitigating those risks?
- How do you consider risk when deciding which programs or strategies to pursue?
- What are the best ways to communicate risks to others in the organization.
About the Presenters:
Pat LaPointe is the Managing Partner at MarketingNPV, a highly specialized consulting firm that builds marketing dashboards, marketing ROI/analytical frameworks, and brand scorecards that measure the creation of economic and strategic value for both the short and long term. Pat directs the development of client solutions for CMOs in the areas of marketing measurement processes, tools, and skills to determine the financial return from marketing investments. His book Marketing by the Dashboard Light: How to Get More Insight, Foresight, and Accountability from Your Marketing Investments is a pioneering work on the topic of marketing dashboard development.
This event was held online.
BMA National Webinar: Is it Time for a Brand Renovation?
Wednesday, February 3, 2010
This BMA web seminar, led by Susan Spaulding, Principal, The Pert Group, is focused on the following: defining, assessing and improving brand health; managing brands; building a brand-based culture; brand renovatio.
About the Presenter: Susan Spaulding, Executive Vice President, Principal, The Pert Group, is responsible for the strategic development and execution of all Business Development and Marketing initiatives for The Pert Group. As the former CEO and owner of Market Directions, a brand performance consultancy, she brings an entrepreneurial mindset to her work with clients and staff that allows her to see and communicate new possibilities that lead to great outcomes. Susan's 30-year agency history in marketing, communications and market research brings together her curiosity about how things work and her savvy about human behavior and the marketplace. She has published numerous articles, spoken at many industry conferences and been a guest instructor, locally and virtually. Susan is a highly active and visible member of the marketing community through current or past Board responsibilities for the Association for Corporate Growth Kansas City (ACGKC), Council of Survey Research Organizations (CASRO) and the Business Marketing Association (BMA).
This event was held online.
January Luncheon: Busting Internal Barriers to Growth: How Marketing can Lead the Charge
Thursday, January 2, 2010
When communicating with key audiences, many companies leave out an important segment that is critical to their future growth: their own employees. This presentation focuses on how marketing can help senior management effectively involve employees in the future growth of their company, without making the end result seem like "just another corporate initiative."
Key Takeaways:
- How to reduce individual behavior barriers by articulating what's important to and expected by your organization
- How to decrease organizational barriers by focusing on what's needed externally rather than on internal organization charts
- How to implement behavior-based programs with minimal resources and budget
Christine R. McGee is the Vice President of Marketing Services for Switzerland-based Weatherford International Ltd., the world's fourth largest oilfield service company.
Christine has a proven 19-year track record of helping organizations shape and manage their stakeholders' (external and internal) perceptions through the targeted development and deployment of a wide range of marketing and public relations campaigns. She joined Weatherford in 1998 as manager of public relations. During the past 11 years, she has held escalating leadership positions at Weatherford in the areas of brand management, strategic marketing and communications planning, and creative direction and campaign management. Prior to Weatherford, Christine worked in various business-to-business communication positions with Lyondell Chemical Company and Churchill Group Inc, a former Houston public relations firm. Christine earned double degrees in Political Science and English from Baylor University.
This event was held at the Courtyard on St. James Place, 11:30 am to 1:00 pm.
BMA National Webinar: Bridging the Divide Between Sales and Marketing
Tuesday, January 19, 2010
Led by Mark Carr, Partner, CMG Partners, this BMA web seminar was focused on the following:
- The Marketing and Sales divide: What is it? and Why does it exist?
- Examples of common barriers and issues
- Three challenges and strategies used to address them
- Ideas for closing the gap
Mark Carr works with clients to dramatically improve their business results through the development and implementation of innovative business and marketing strategies. He often advises clients in relation to the launch of a new product, service or business unit. He has over a decade of management and consulting experience in the consumer products, financial services, telecommunications, Internet, health care and publishing industries. During his management and consulting experience Mr. Carr's clients have included large organizations such as XM Satellite Radio, Nextel, Verisign, Marriott, Nextel International, and Banknorth as well as mid-sized and entrepreneurial ventures such as Raritan, Evolved Nanomaterial Sciences, RealBenefits, Salient Stills and Cyra.
Over the past decade he has served on both sides of the management equation, working as a strategy consultant and as a senior executive at a number of firms. Prior to going into management consulting, Mr. Carr was a business journalist and editor. Mr. Carr writes and speaks regularly on a variety of topics related to business and marketing strategy. Mr. Carr's bylines include articles in several publications that include the Financial Times, Sales and Marketing Management, CFO Magazine, Journal of Business Strategy, NC Business Leader, PR News, Management Consultant International, Marketing Magnified and www.MarketingProfs.com, just to name a few.
This event was held online.
2009 BMA Houston Events
2008 BMA Houston Events